Kerry Foods

the challenge

Re-ignite growth in Indian and Oriental cuisine in the Chilled Ready Meal category by leveraging the client’s expertise in recipe development and production

what we did

We ran an ‘outside-in’ innovation programme including analysis of production-line capability, ethnographic sessions through to a TechnoThinkTank©, Ideation Lab© and a fusion Fuel session.

Working with fusion was a catalyst for Kerry Foods taking a new approach to innovation. Not only did we get concepts that are going to market but the team has acquired new skills in the process

Andy Bolton, Kerry Foods

the outcomes

10-15 detailed consumer-proofed concepts, reviewed with the client’s chefs to ensure production feasibility which have been taken to retail partners ready for market introduction

outside in