Long before the mass market woke up to personalisation, Thorntons’ retail presence allowed you to make your own selections of top-dollar chocolates and sign your eggs. They were masters of the edible gift. Ferrero was a smart innovator, bringing us classics from nuts you spread on toast to Tic Tac and Kinder eggs.
A special partnership
But for the last five years, both brands have lost their love for life and chocolate. Could their marriage re-speark the fire? Ferrero can teach all about kids, while Thorntons understands the personal touch and provides a shop window. If they define their new purpose and chase it with all they’ve got, acting like entrepreneurs again, it could be special.