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June 25th, 2015
Thorntons and Ferrero may rediscover the magic
by Nina Aggarwal

Long before the mass market woke up to personalisation, Thorntons’ retail presence allowed you to make your own selections of top-dollar chocolates and sign your eggs. They were masters of the edible gift. Ferrero was a smart innovator, bringing us classics from nuts you spread on toast to Tic Tac and Kinder eggs.

A special partnership

But for the last five years, both brands have lost their love for life and chocolate. Could their marriage re-speark the fire? Ferrero can teach all about kids, while Thorntons understands the personal touch and provides a shop window. If they define their new purpose and chase it with all they’ve got, acting like entrepreneurs again, it could be special.