who we are

Our founder with the vision for a way to build brands by building the people who manage them. Myles inspires teams across the worlds with programmes he designed such as our “outside in©” and “technothinktanks©”. His vast experience ranges from cakes to shoecare; suncare to beer. A Cambridge and P&G graduate, he was also global marketing learning Director at Reckitt Benckiser; he marketed the National Trust’s Lake District and launched Pie Squared channelling his passion for digging deep with techies to uncover great recipes.

One of the founders, Nina is a qualified performance coach and Herrmann Brain consultant. She drives our whole brain branding™ approach. Prior to this Nina worked on the launch of Always for P&G and had regional and global roles in Reckitt and Colman. She oversees the global fusion family and the design of the capability programmes for Comms, Brand Equity, Consumer Collaboration, Insight and Innovation. Nina loves turning situations upside down to see things differently at work and fending off attacks in her self defence Krav Maga classes.

Our Board Managing Director of APAC, Patrick is based in Sydney but has worked on health and beauty, pharma, dairy, confectionary, drinks in Thailand, India, Malaysia, the Philippines, China, Singapore, Indonesia, Japan as well as Australia and New Zealand. He has collaborated with clients to create innovative approaches to early ideation problem solving and to deliver behavioural change programmes that support the Stage and Gate process.

Sarah is a classically trained Marketer who worked client side for 10 years at Cadbury, on confectionery, and then at GSK on soft drinks. Agency side, she has focused for several years on Marketing excellence, building capability with Marketing teams around the world. She has a passion for Digital and over-sees our own Marketing & Social media strategy at fusion.