clients

who we work with

we’ve worked on some of the world’s most amazing brands and some of their toughest positioning, innovation, insight & living the brand challenges with some incredible teams.

there are a couple of factors however that they all share in common…

___

they don’t want to be spoon fed answers by consultants who don’t have to live with the consequences – they love their brands (even if it hurts sometimes) and they want to own the solutions.
___

they believe in their people and they want them to learn and grow even more as they tackle their issues with us.
___

they know a glass ceiling when they see one but they also believe they are there to be broken.
___

Here are just some of them.
Explore who, where, and what we’ve worked on below.

scroll down

what

our skills & expertise

where

our international reach

who

our global clients

explore what, where and
who we've worked with.

Healthcare & Pharmaceuticals

Food & Beverages

Household

Personal Care

Services

Charity

allergy

analgesics

cholesterol management

cough and cold

dermo aesthetics

eczema/ psoriasis

eye care

food supplements

lower GI

oncology

osteoporosis

sleep management

sore throat

stress and anxiety

upper GI

vitamins and minerals

ales and beers

bread

breakfast cereals

cakes and biscuits

cheese

chocolate

energy drinks

FABs

gum

hard candy

herbs and spices

ice cream

lager

seasonal confectionary

soft drinks

spirits

tea

wine

air care

detergents

dishwashing

furniture care

glass care

household cleaners

oven cleaners

paper towels

pest control

shoe care

toilet tissue

body care

dental care

deodorants

eyecare

face care

femenine hygiene

make-up

men's skincake

shaving

soaps

tissues

insurance

mortgages

restaurants

retail

savings

telecoms

children's

environmental

health

explore what, where and
who we've worked with.

canada
north america
south america
sweden
uk
germany
apac

explore what, where and
who we've worked with.

“We worked with the fusion team for a key global brand positioning project in 2017, which will underpin the future Pentland growth. In addition to bringing fresh thinking, the team have a real talent for leading workshops and creating the right environment, getting the best from everyone. Feedback from colleagues was unanimously very positive”

Head of Insights

Testimonial text

“fusion have a passion for the development of teams, bringing new perspective and technique, but above all have an outstanding track record in delivering on their objectives”

Global Innovation Director

“Working with fusion was a catalyst for Kerry Foods taking a new approach to innovation. Not only did we get concepts that are going to market but the team has acquired new skills in the process”

Category Controller

“Guys, I would just like to say this is really impressive set of claim concepts; thanks, for reinforcing each with some strong consumer friendly RTBs. The time spent and hard work has paid dividends”

Marketing Director

“OK so you were right. The regular recruitment brought us some reasonable people, but the prosumer approach was amazing – articulate, enthusiastic, generative. Like a breath of fresh air”

Brand Director

Testimonial text

Testimonial text

“A well structured concept generation, ideation and testing process that allows you to continually refine product concepts with true consumer insight, builds, understanding and input”

Brand Manager