Before investing time and energy in generating more creative ideas you should review what you’ve got and think of how you’ll get any idea to make it through to market.
Insights are wonderful things. They can make us laugh, make us proud, make us sing, and make us money. In this new post, Brand Mentor Angela Eves explains why it requires the perfect blend of method and magic to produce the insights we all crave.
How brands react to what is going on around them (including how they react in social media) tells us a great deal. It exposes a lack of strategy in some brands, a lack of agility in others. In this new blog post, client director Sarah Williamson provides 8 tips to help you manage your brand both strategically and also with agility.
What can Marketers learn from KFC’s chicken crisis? Here are our KFC Top 3
Everyone seems to be talking about, and producing, ‘content’. Suddenly Marketing teams everywhere need brilliant blogs, videos that ‘go viral’, and immaculate images for Instagram.
There’s no shortage of ideas out there. However 60% of all content created by brands is just clutter – it’s poor, irrelevant or fails to deliver*
According to new research commissioned by fusion learning, 39% of consumers (rising to 51% of the 18-29 year old age group) spend more money with brands that personalise their products, services or communications.
This is because good personalised experiences are much more relevant and useful to customers and helps to build better relationships. Brands are likely to be rewarded for harnessing personalisation, with better conversion, repeat purchase and advocacy. (source: Econsultancy).
Personalisation therefore offers a very attractive growth strategy for any organisation.
However there are also barriers to doing this well, which makes personalisation both an opportunity and a challenge for Marketers. It’s no surprise then that although 74% of Marketers know that Personalisation increases customer engagement, only 19% of Marketers are using this approach. (source: Econsultancy).
In this report we will look at why personalisation is important to brands, the opportunities presented by technology, who is doing this well – and why. We will also share insights from our own research which we conducted to help us better understand the customer’s perspective on personalisation – the benefits to them but also the frustrations and concerns they have. Finally, we will provide our recommended principles for successful personalisation, taking into account both the customer and the Marketing point of view.
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