Neutrogena is all girl power for their global campaign “See whats possible”. It will be the brands first campaign that isn’t centred around its products, but rather the empowerment of women. The opening video which is voiced over by brand spokesperson Kerry Washington showcases the possibilities for women from graceful ballerinas to kick ass boxers.
Partnering with an organisation outside your sector can deliver the fresh new thinking you need. Here are two examples of successful cross-sector business partnerships – and one that didn’t go quite to plan
Consumption of sugar and child obesity isn’t just the responsibility of the like of Nestle, Mondelez and Coca-Cola, who we’ve worked closely with over the years. It is an issue for every FMCG brand. Obesity is reaching epidemic proportions in the UK and is something public health officials and the population (at large) should be concerned about and taking positive steps to manage. But playing with the watershed is not the answer
Here is a round up of our favourite digital, television, print campaigns of the week
If you are a soon to be graduate, be prepared to go through the 5 stages of grief when you leave your university days behind, but better yet be prepared for the jungle that is the graduate job search.
Finding a graduate job is no easy feat, especially in Marketing where experience is key.
The Sugar debate has officially hit fever pitch. In the last week alone we have seen: • Government health officials go to war with Coca Cola over who is best placed to do research on the UK’s obesity crisis. • Heard Jamie Oliver taking David Cameron to task on ‘not doing enough’ to cut childhood obesity. • Read that government ministers have shelved studies that claim taxing sugar would undoubtedly curb the country’s obesity crisis.
It seems we have the perfect storm. Yet no-one is really taking responsibility for it.