February 25th, 2016

Consumption of sugar and child obesity isn’t just the responsibility of the like of Nestle, Mondelez and Coca-Cola, who we’ve worked closely with over the years. It is an issue for every FMCG brand. Obesity is reaching epidemic proportions in the UK and is something public health officials and the population (at large) should be concerned about and taking positive steps to manage. But playing with the watershed is not the answer

February 19th, 2016
by Alexandra Hull

Here is a round up of our favourite digital, television, print campaigns of the week

February 17th, 2016

If you are a soon to be graduate, be prepared to go through the 5 stages of grief when you leave your university days behind, but better yet be prepared for the jungle that is the graduate job search.

Finding a graduate job is no easy feat, especially in Marketing where experience is key.

October 22nd, 2015

The Sugar debate has officially hit fever pitch. In the last week alone we have seen: • Government health officials go to war with Coca Cola over who is best placed to do research on the UK’s obesity crisis. • Heard Jamie Oliver taking David Cameron to task on ‘not doing enough’ to cut childhood obesity. • Read that government ministers have shelved studies that claim taxing sugar would undoubtedly curb the country’s obesity crisis.

It seems we have the perfect storm. Yet no-one is really taking responsibility for it.

October 5th, 2015
by Myles Ritson

What does being “the Amazon of travel” actually mean? It can’t just mean that it plans to sell lots of stuff in addition to its current offering, otherwise why not be the “Walmart of travel” or “the eBay of travel”? The point is, Ryanair can’t be like Amazon because Amazon is not a distribution channel, it is a brand with a purpose. If you’ve ever stopped to look at the Amazon logo you’ll see it has a little connector from its A to its Z – its subtle but it captures the core brand idea, which is to give perfect access, with perfect transparency of pricing, to everyone in equal measure; without setting foot outside the front door.

September 16th, 2015
by Patrick Tully

Public sector employees – like nurses or police officers – are often more trusted than the institutions they represent. Getting them to speak out is a great way to build a strong brand on a budget.