March 15th, 2018

Everyone seems to be talking about, and producing, ‘content’. Suddenly Marketing teams everywhere need brilliant blogs, videos that ‘go viral’, and immaculate images for Instagram. There’s no shortage of ideas out there. However 60% of all content created by brands is just clutter – it’s poor, irrelevant or fails to deliver*

September 5th, 2017
by Nina Aggarwal

According to new research commissioned by fusion learning, 39% of consumers (rising to 51% of the 18-29 year old age group) spend more money with brands that personalise their products, services or communications.

April 21st, 2016

During my school years I always enjoyed maths and the sciences. After finishing my A levels, I looked into accountancy and decided that it was definitely the right career path for me – and it still is.

March 31st, 2016

As a market that’s growing year on year, brands have an opportunity to make the pure stuff one of the most innovative products around, says Nina Aggarwal, MD and co-founder of brand consultancy Fusion Learning.

March 31st, 2016

People crave for opportunities, but struggle to find one. People look for a mentor, but struggle to find one. People look for a caring and encouraging work environment but struggle to find one. Fortunately, as I have an internship with fusion, I have all these much sought after things and more.

March 25th, 2016

Brands undergo the knife of re-branding for a variety of reasons – the need for brand re-positioning, the current message and logo being outdated or the consumer evolving. Whatever the reason re-brands are essential for brands to stay fresh and relevant to their consumer.