March 25th, 2016

Brands undergo the knife of re-branding for a variety of reasons – the need for brand re-positioning, the current message and logo being outdated or the consumer evolving. Whatever the reason re-brands are essential for brands to stay fresh and relevant to their consumer.

March 23rd, 2016

It’s very difficult to describe a typical day at fusion learning and perhaps that’s the beauty of my role and why, even after 9 years with the business, I feel as enthusiastic as I did on day 1.

March 18th, 2016
by Alexandra Hull

A key to developing great brand strategies is to uncover deep and meaningful insights into your consumers if you truly want to get up close and personal with them. Smirnoff, Pandora and Ahm are all seeking to demonstrate this in their latest personal campaigns

March 18th, 2016

The government’s plans mean manufacturers will be taxed in relation to the quantity of sugar-sweetened drinks they produce or import. The sugar tax swill reportedly raise £520m, which will be used to help support school sport and fitness programmes.

Brands such as Coca-Cola, Pepsi and Red Bull will be affected, but also beverages with lower sugar content such as tonic water and alcohol-free shandies will face the new tax. The new levy will not be paid on milk-based drinks and fruit juices.

February 26th, 2016

Neutrogena is all girl power for their global campaign “See whats possible”. It will be the brands first campaign that isn’t centred around its products, but rather the empowerment of women. The opening video which is voiced over by brand spokesperson Kerry Washington showcases the possibilities for women from graceful ballerinas to kick ass boxers.

February 25th, 2016

Partnering with an organisation outside your sector can deliver the fresh new thinking you need. Here are two examples of successful cross-sector business partnerships – and one that didn’t go quite to plan