May 2nd, 2018

Before investing time and energy in generating more creative ideas you should review what you’ve got and think of how you’ll get any idea to make it through to market.

April 12th, 2018

Insights are wonderful things. They can make us laugh, make us proud, make us sing, and make us money. In this new post, Brand Mentor Angela Eves explains why it requires the perfect blend of method and magic to produce the insights we all crave.

March 27th, 2018

How brands react to what is going on around them (including how they react in social media) tells us a great deal. It exposes a lack of strategy in some brands, a lack of agility in others. In this new blog post, client director Sarah Williamson provides 8 tips to help you manage your brand both strategically and also with agility.

March 15th, 2018

What can Marketers learn from KFC’s chicken crisis? Here are our KFC Top 3

March 15th, 2018

Everyone seems to be talking about, and producing, ‘content’. Suddenly Marketing teams everywhere need brilliant blogs, videos that ‘go viral’, and immaculate images for Instagram. There’s no shortage of ideas out there. However 60% of all content created by brands is just clutter – it’s poor, irrelevant or fails to deliver*

September 5th, 2017
by Nina Aggarwal

According to new research commissioned by fusion learning, 39% of consumers (rising to 51% of the 18-29 year old age group) spend more money with brands that personalise their products, services or communications.