August 10th, 2015
After its supermarket ban by Tesco, Ribena’s new ad campaign is targeting adults instead of children. But who should ultimately be held accountable in the drive to encourage healthy living?
June 26th, 2015
There’s a new kid getting respect on the retail block – just they’re not new. Lidl has been here in the UK for 21 years, but now it’s come of age with a booming business, surging public opinion, new stores galore and a thrashing of Waitrose & the gang at the Grocer of the Year Awards.
June 26th, 2015
We are looking for really good client directors…….we are looking for people who love looking after people; who can read people like a book but listen like a priest: who can make clients feel excited about the journey they can go on with us rather than scare them into thinking they need help.
June 25th, 2015
Long before the mass market woke up to personalisation, Thorntons’ retail presence allowed you to make your own selections of top-dollar chocolates and sign your eggs. They were masters of the edible gift. Ferrero was a smart innovator, bringing us classics from nuts you spread on toast to Tic Tac and Kinder eggs.
May 10th, 2015
In this age, smart companies understand that their brand is no longer theirs to define. For decades, marketers have worked on what message they would give their target audience but the audience have left the building. Consumers have been given the freedom to trawl the net, to explore digital media, to share through networks that deny geography and what did they do with it? – they chose who to listen to, how to value what they heard and when to dip in and out of conversations with and about the brand.
April 1st, 2015